Puiforcat
— Archives 2019

Industry

Luxury Goods, Design & Architecture, Food & Drink

Project type

Year

2019

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Since 1820, tradition and innovation have shaped the classic, Art Deco and contemporary legacy of Puiforcat, now part of the Hermès group. Renowned for its silverware and haute orfèvrerie, Puiforcat has set the highest standard in luxury craftsmanship, and left an unforgettable mark in the history of art through its visionary creator, Jean Puiforcat.

Over three years, a partnership with Puiforcat led to the creation of innovative visual campaigns, infusing its timeless collection with originality and a touch of humor, celebrating their unique heritage and enriching their social media presence throughout the years. This case study presents the archived projects from 2019.

Moments Beyond Time

In the world of Puiforcat, time is merely a suggestion and elegance follows no schedule. With the Cercle d'Orfèvre, Backgammon and Normandie collections, every meal turns into an endless feast around the clock.

1.
At 3:00 am, diner was officially over. So we had breakfast.

2.
At 5:00pm, lunch turned into "apéritif". Collection Backgammon

3.
Conversation was so good, at 2:00pm breakfast still kept going. Collection Normandie.

Echoes of Light

From liquid to solid, silver doesn’t just sit there — it steals the show. Whether reflecting light or outshining everything else, Puiforcat’s pieces are always the center of attention.

1.
A journey where silver flows, shines and solidifies, capturing the eye with timeless elegance.

2.
Seek out the brightest in the room and let their shine become yours.

Stripe and shine

Stripes, straws and sunshine in a cup, with a side of champagne sparkle. Puiforcat invites you to sip in style all summer long.

1.
My favorite summer color? Champagne.

2.
Enjoy sunshine in a cup.

At Marianne's Table

The Elysée Précieux collection turns every meal into a presidential affair. With Marianne herself inviting you, prepare for a night of elegance, where history and haute cuisine share the spotlight.

1.
Cocardes and silver. Ready for an Elysée feast?

2.
Marianne’s invitation? Too delicious to refuse.

A Cut Above the Rest

Precision, elegance and sharp skills. Puiforcat’s Silversmith Knives bring artistry to every slice. With these in hand, every chef is on the cutting edge.

Precision at its finest. With Puiforcat, there’s no need to cut corners. Just create with perfection.

France on a Fork

Take a trip from Deauville to Cannes, one bite at a time. With Puiforcat, every destination comes with its own flavor.

1.
From Deauville’s seaside charm to Bayonne’s gourmet ham, with a sweet stop in Annecy for pastries, Puiforcat’s collections are a tasteful journey through France.

2.
Celebrate the sun and the sea in Guéthary, toast to the elegance of Cannes, and finish the day with a Chantaco cocktail after golf. Puiforcat sets the perfect table for every destination.

Toast to Silver and Love

Love blooms in the most beautiful ways. Celebrate every precious moment, as Puiforcat brings unmatched refinement and grace to every detail.

The prettiest day of your life is about to become eternal with Puiforcat’s timeless creations.

Cutting-Edge Cheese

When fine silver meets fine cheese, every slice becomes a masterpiece. Puiforcat’s knives make even the cheesiest moments feel like an art form.

1.
Contemporary cheese design.

2.
I cheese you.

A Cut Above

On the edge of the sink and on the cutting-edge of craftsmanship, Puiforcat’s Couteau d’Orfèvre collection balances precision and artistry.

What’s going on inside a chef’s cuisine?

Tools on Holiday

While the workshop rests, inspiration is at play. From silver lakes to distant horizons, even on holiday, Puiforcat’s touch of excellence is never truly on pause.