Mugler
— Footwear Collection
In April 2024, Mugler launched its first footwear line, designed by Casey Cadwallader. The collection represents the achievement of Cadwallader's six-year endeavor and creative vision.
The campaign's visual storytelling focuses on the power of movement, representing a shift from uncertainty to clarity — a metaphor for stepping into one's boldest self. Each pair of shoes reflects this journey, helping the wearer go from indistinct to confidently defined. The collection encourages individuals to embrace empowerment and step into a stronger, more self-assured version of themselves.
The first footwear collection seamlessly embodies the signature Mugler aesthetic and the distinctive vision developed by Cadwallader over the seasons, while establishing a luxurious foundation for the brand's future expansion in this segment.
Team
Christian Feltham
Set designer
Alex Mader
Photographer
Lou Mathieu
Account director
Flossie Pinsonneau
Project manager
Jean–Baptiste Sinniger
Creative director
Lisa Stein
Art director