Maison Margiela Fragrances
— Untitled
Leveraging the brand rights of the esteemed fashion house Martin Margiela, L'Oréal Luxe division develops Maison Margiela Fragrances, a luxury perfume line built on three core franchises (featuring over 20 distinct products): Replica, Untitled, and Mutiny.
(untitled) fragrance is a distinctive unisex scent that speaks for itself. The green and crisp olfactory image of a spring morning in the countryside.
1.
The white dripping effects resembling plaster or gypsum create a captivating play of unveiling and concealing the bottle.
2.
This image showcases the Untitled fragrance by Martin Margiela perched atop a gypsum column with details of textile imprints adding an intriguing and tactile element to the composition.
3.
Bathed in the soft embrace of natural light, the elements of stone and water cast a serene and enchanting atmosphere.
4.
The focus here lies on the composition of floral notes, with a vibrant green accent that beautifully represents the main botanical source "Ferula gummosa".
5.
We molded textile formwork to cast wall elements, incorporating architectural constraints like room corners, mirroring the composition with the column.
6.
The bottle emerges through a creamy, generous plaster-like texture.
In 2017, UZIK was selected as a strategic partner to address the brand's challenges. Since then, Maison Margiela Fragrances has achieved triple-digit growth, driven by a rapidly expanding community both in France and internationally.
7.
A white, creamy theatrical curtain flows to conceal and unveil the bottle.
8.
The presence of water, the plaster workshop, an artistic presence, a laboratory, all come together to shape the atmospheric essence of the fragrance.
9.
A plaster-textured wall, interplay of natural light, and fragments of gypsum harmonize the intense green of the bottle with this artistic and laboratory-like ambiance.
Team
Marine Armandin
Set designer
Flore Bottaro
Art director
Ombeline Guillaume
Art director
Anaîck Lejart
Photographer
Jade Lombard
Creative director
Charlotte Robin
Project manager
Jean–Baptiste Sinniger
Creative director
