Lacoste
— Arena Opening

Industry

Project type

Year

2022

Lacoste unveiled its flagship store, Lacoste Arena, on Paris' Champ Elysées in May 2022. Spanning 1600 sqm, this immersive retail space offers a captivating customer experience, showcasing the brand's values and rich history.

UZIK brought innovation to life with a striking plug&play video installation visible from the street. This dynamic installation adapts to the brand's seasonal highlights, utilizing kinetic animation, 3D sequences, and Lacoste archives to create an ever-evolving visual spectacle.

A dynamic montage of captured visuals from Lacoste's flagship store on Champs Elysées, accompanied by a raw and edgy sound, showcases the brand's products with fast-paced editing and 3D animations. The interplay of typography and mirror elements enhances the captivating visual aesthetic, creating a fashion report-style editing that elevates the overall look with flair, sportswear codes and sophistication.

1.
The video cleverly incorporates numerous popular and underground elements, playing with diverse codes to create an engaging and edgy visual experience.

2.
Visual games revolving around tennis serve as a reminder of René Lacoste's multifaceted achievements as a French tennis champion, industrialist, engineer, and designer, who founded the Lacoste brand.

3.
Uppercase letters for impactful messages.

PLUG&PLAY

As the video needed to be adapted regarding seasonality and Lacoste’s yearly retail planning, UZIK worked on a clever plug&play system coming along with several motion designs and hero content capsules to be inserted in placeholders. This made the flagship video content highly flexible and easy-to-work on.

4.
A mix of brand-owned hero content and slick kinetic typography animations.

5.
Meticulous attention was given to creating 3D imagery and modern mood boards in collaboration with our studio, incorporating visual elements such as tennis balls and the iconic Lacoste crocodile.