L'Oréal Paris
— Cannes 2024

Industry

Project type

Year

2024

I'm worth it — a declaration of empowerment and elegance.

At the 77th Cannes Film Festival, L’Oréal Paris brought together its iconic crew of models and actresses. They embody this powerful message of empowerment and elegance, radiating their confidence and grace throughout the city. From the red carpet to intimate behind-the-scenes moments, they celebrated uniqueness through the many definitions of an icon. Join them in this journey as they highlight not just the glamour of Cannes, but also the spirit of empowerment that defines L'Oréal Paris.

« I’m worth it » transcends language barriers. It embodies a universal truth: everyone deserves to feel powerful and elegant, regardless of the language they speak.

Get The Look

The Cannes Film Festival's most iconic beauty looks are within reach for everyone. Explore step-by-step tutorials from our ambassadors as they deconstruct their red carpet makeup routines in exclusive get-ready-with-me sessions.

1.
Witness Luma Grothe embrace her confidence and beauty, sharing her secrets to achieving an iconic look that inspires.

2.
The Color Riche lipstick: an iconic product worthy of its own red carpet moment.

3.
Own the spotlight. Own your worth. The Matte Resistance lipstick empowers you to radiate confidence on the red carpet and beyond.

4.
Renata Notni's red carpet look exemplifies the power of strong women embracing their beauty and confidence.

5.
Absolutely worth it! Cindy Bruna radiates red carpet readiness with her flawless glow and unwavering confidence.

6.
Experience the allure of Panorama Mascara Black.

Iconic Walk

The Martinez Hotel hosts the most iconic walk of the Cannes Festival. Step into the exclusive behind-the-scenes experience just before the ambassadors step onto the Croisette amidst flashes and cameras. An intimate moment we were privileged to capture.

Iconic Insider

From the exclusive backstage of the ambassadors' daily life to the glitz of the red carpet, follow the journey of an iconic product during a day in Cannes.

1.
Before stepping onto the red carpet, Luma Grothe knows that a final touch of Color Riche is all it takes to unleash her power and elegance.

2.
Whether on the Cannes red carpet or enjoying a beachside glow, Lumi Glotion empowers you to shine with confidence wherever you are.

Key Figures

12
Days
22
Live Contents
56
L'Oréal Ambassadors
7
Photographers

The Final Touch

Clap! Just before stepping onto the red carpet, the L’Oréal Paris family radiates self-confidence with a final touch-up of their favorite L’Oréal Paris iconic product.

Behind The Scenes

Experience the awakening of the French city as L’Oréal Ambassadors arrive on the 2024 Croisette. Vibrant and infused with the iconic Riviera energy, we captured a sun-soaked photographic teaser.