L'Oréal Paris
— Cannes 2024
I'm worth it — a declaration of empowerment and elegance.
At the 77th Cannes Film Festival, L’Oréal Paris brought together its iconic crew of models and actresses. They embody this powerful message of empowerment and elegance, radiating their confidence and grace throughout the city. From the red carpet to intimate behind-the-scenes moments, they celebrated uniqueness through the many definitions of an icon. Join them in this journey as they highlight not just the glamour of Cannes, but also the spirit of empowerment that defines L'Oréal Paris.
Get The Look
The Cannes Film Festival's most iconic beauty looks are within reach for everyone. Explore step-by-step tutorials from our ambassadors as they deconstruct their red carpet makeup routines in exclusive get-ready-with-me sessions.
Iconic Walk
The Martinez Hotel hosts the most iconic walk of the Cannes Festival. Step into the exclusive behind-the-scenes experience just before the ambassadors step onto the Croisette amidst flashes and cameras. An intimate moment we were privileged to capture.
Iconic Insider
From the exclusive backstage of the ambassadors' daily life to the glitz of the red carpet, follow the journey of an iconic product during a day in Cannes.
Key Figures
12
Days
22
Live Contents
56
L'Oréal Ambassadors
7
Photographers
The Final Touch
Clap! Just before stepping onto the red carpet, the L’Oréal Paris family radiates self-confidence with a final touch-up of their favorite L’Oréal Paris iconic product.
Behind The Scenes
Experience the awakening of the French city as L’Oréal Ambassadors arrive on the 2024 Croisette. Vibrant and infused with the iconic Riviera energy, we captured a sun-soaked photographic teaser.
Team
Bobby Afonso
Director
Manon Barbier
Project manager
Lorène Garric
Art director
Clémentine Gravis
Group manager
Victor Gueret
Director
Mélanie Méric
Account director
Manon Seimandi
Art director
Jean–Baptiste Sinniger
Creative director
Joli Studio
Director