Jean Paul Gaultier
— Xmas 2024

Industry

Project type

Year

2024

Xmas 2024 broke the frame! Jean Paul Gaultier took over the museum for a flamboyant holiday season. Renaissance masterpieces got a rebellious twist, collector’s editions dared to stand out, while exclusives made a bold return. Because the true art of celebration has always been about pushing boundaries and embracing your unapologetic self.

1.
Icons reborn! Classique embodies Botticelli’s Venus in a bold sensual mesh, while Le Male reinvents Saint Sebastian with a timeless allure.

Break the frame

2.
Campaign visuals take center stage in classic museum frames, but nothing here stays static for long...

3.
Turning fragrances into masterpieces within the frames.

4.
Navigate from frame to frame, painting to painting. Each piece unveils a product through a playful take on art history.

5.
An endless gallery.

6.
Who said art should stay inside the lines?

Masterpieces reimagined. Jean Paul Gaultier shakes up the museum for an unforgettable Xmas, when art breaks free in a playful, provocative celebration.

7.
Transforming the scrolling experience into a curated exhibition in constant motion.

The art of gifting

Curate the perfect gift. Step into the Gaultier gallery, where every fragrance is a masterpiece waiting to be discovered. Like an art collector in search of the perfect piece, explore a curated exhibition of iconic scents. Let the gift finder be your guide through this olfactory gallery, where boldness, elegance and individuality come together to create the ultimate present.

8.
Curate your search. Every masterpiece deserves the perfect match.

9.
Framed for greatness.

Rebuild a masterpiece

Art has never been this playful. Step into the Gaultier gallery, where every piece has its place. Slide, swap and rearrange the fragments of the image, bringing the campaign to life piece by piece. Complete the puzzle and unveil a masterpiece that breaks the frame, just as Gaultier has always done.