Greenroom
— Global Platform
Greenroom, a prominent multidisciplinary media platform, has emerged as a leading force in France's music landscape, strategically aligning itself with the country's most influential music events and artists. Over time, its presence has grown exponentially, evolving into an exclusive focus on forging partnerships with exceptional music experiences.
Since its inception in 2016, UZIK has been a dedicated partner to Greenroom, working collaboratively to establish a cohesive visual identity across all channels. From the initial stages of product and media asset development to the meticulous conceptualization and seamless management of events, UZIK has played an integral role in bringing the vision of Greenroom to life.
Together, UZIK and Greenroom have forged a dynamic and enduring partnership, exemplifying their commitment to excellence and innovation in the ever-evolving music industry. With a shared passion for creating impactful experiences, they continue to captivate audiences and elevate the realm of music through their collaborative endeavors.
Branding
UZIK transformed Greenroom's visual identity, crafting a captivating and seamless brand experience across social media platforms and real-life events. Their expertise in visual communication elevated Greenroom's influence, establishing it as a leading force in the music industry.
1.
The logo features a star symbolizing the stage, with one branch extending to form a play button, embodying the essence of performance. The vibrant red star and green hues of the Greenroom logo evoke energy, creativity, and a distinct presence in the music world.
2.
Greenroom's brand colors embody a harmonious blend of deep green, lively green, white, black, and vibrant red, representing a vibrant and dynamic identity.
3.
Greenroom features a custom typeface specifically designed for the occasion, giving shape to the essence of Greenroom. A bold and impactful font that seamlessly resonates in the world of music and live events.
A STAGE FOR ALL
4.
Greenroom’s branding was then adapted to engaging posts regarding live events and artistic and cultural curation.
5.
More than simple branding, the objective was to create a visual universe both distinguishable and flexible.
Social Media
Across various native social media formats, Greenroom captivates audiences with tailor-made live-stream concerts, engaging interviews with musicians, and effective promotion of its captivating content.
6.
Greenroom adopts a Gen-Z-inspired tone and embraces the language of the following generation, delivering tailored content that resonates with young audiences.
Outcomes
60M+
Cumulated reach
3K+
Contents created
5
Greenroom-owned live events produced
14M+
views on YouTube
7.
Crafting digital symphonies for Greenroom's Instagram. From announcements to evocative engagements – behold the vibrant evolution of Greenroom's visual identity for the social media stage.
8.
Elegance on-the-go. With tailored templates, Greenroom stories are not just viewed; they resonate – whether on Instagram, YouTube, or TikTok.
9.
Mastering the art of spontaneity. Greenroom's visual identity seamlessly fits the ebb and flow of trending stories, capturing moments and memories alike.
Events
Over the years, UZIK has played a pivotal role in the transformation of Greenroom, transitioning it from a media platform to an expert in organizing bespoke events with exceptional digital amplification capabilities. Our dedicated team takes charge of every aspect of the event, from conceptualization to artist sourcing and management, as well as stage design. We meticulously handle all aspects of event management and communication to ensure a seamless and unforgettable experience.
Greenroom defies pandemic restrictions with an extraordinary concert on the terrace of Hotel Dieu in Marseille.
This groundbreaking event allowed guests to indulge in the immersive experience from the comfort of their own hotel rooms. It was a unique and innovative approach that brought music to the city, transcending physical barriers and creating an unforgettable moment of unity and joy.
10.
Greenroom took over the metro advertising space to create buzz and anticipation for its upcoming concert.
11.
The stage was transformed into a mesmerizing display of lights and visuals : All we need is live
12.
A captivating view of the pandemic-era concert, held in a room at Hotel Dieu in Marseille.
PRODUCT SAMPLES
Every event or public appearance is accompanied by the creation of custom merchandise, such as compilations, bags, and t-shirts, designed to gift the community and offer music-inspired merchandise that resonates with their passion.
UZIK created a tailor-made brand with experiences & content projects that evolves through the years with digital, social and physical activation strategies.
13.
A limited edition "All We Need Is Live" tote bag was released during the event in Marseille, serving as a stylish and practical accessory for attendees to carry their belongings while showcasing their love for live music.
14.
A vibrant electric green t-shirt, inspired by the brand's visual identity, was created as part of the merchandise collection.
Team
Charlie Acker
Art director
Thibaut Caporgno
Project manager
Tristan Corty
Motion designer
Maëlle Fabre
Strategic planner
Martin Friedrich
Strategic planner
Maxime Genier
Art director
Quentin Lemaire
Project manager
Frédéric Lohnert
Senior strategic planner
Alix Mothes
Motion designer
Mélanie Méric
Account director
Jean–Baptiste Sinniger
Creative director
Isabelle Tardieu
Agency partner