Replica Summer Content Factory

This summer, Maison Margiela Fragrances invites key influencers to Puglia, Italy, for an unforgettable experience. This exclusive trip highlights the brand's signature scents: Lazy Sunday Morning, Beach Walk, From the Garden and Sailing Day.

In a first video below, Alex Consani litterally rewinds her memories to showcase the essence of Maison Margiela Fragrances. She retraces her steps along the Puglia coast, guided by the Beach Walk scent in a visual journey that captures the essence of summer and the beauty of cherished moments.

More videos will follow, each exploring the connection between fragrance and memory in the stunning Puglia setting, while exploring the sensory appeal of the Replica collection.

Stay tuned as we celebrate the art of fragrance and the beauty of memories!